Web 2.0 Is Simply About Exchanging Ideas, Expertise

The internet bubble that promised a transformation of business marketplaces and then burst at the start of this decade left manufacturing executives skeptical of technology revolutions tied to the Web.
That hesitancy has placed collaborative Web 2.0 technologies behind the eight ball, pressed to prove their worth to wary manufacturing leaders. Embedded in this hesitancy is confusion over what exactly Web 2.0 is and how it might improve business operations.
Don't overcomplicate things. Web 2.0 technology simply enables an easier exchange of ideas and expertise.
Source: Managing Automation