Wal-Mart Relaunches Its Private Label Brand Strategy

Wal-Mart is relaunching its Great Value private brand, the largest food label in the country, in an attempt to woo even more cash strapped consumers. Citing a study conducted by Gfk, a market research firm, Wal-Mart says that more consumers are switching from national brands to private label products as they look to curb costs. On average, private label brands cost between 5 percent and 20 percent less than national brands, says Andrea Thomas, Wal-Mart's senior vice president of private brands.
Source: Fortune