Innovation Isn't Overrated, But Is It Really Understood?

The buzz around innovation is inescapable. It's impossible today to open a trade journal or attend a conference without hearing about innovation's importance.
The problem is that too many CIOs view innovation as a kind of stand-alone activity that happens in the dark recesses of some R&D laboratory, while too many others view it as some type of technology to be deployed. You can almost hear a CIO calling his or her local services company and placing an order for innovation as if it were some shrink-wrapped product sitting on a shelf.
Source: CIO Insight