Just Being Efficient Isn't Enough? We Really Need a Chief Sustainability Officer?

Take away terms like "sustainability," and isn't this just a case of old-fashioned efficiency? If using less water or fuel saves $20m, any smart business will do that.

But many business experts say that with increasing natural resource costs, regulation and public scrutiny, companies today need to go beyond traditional efficiency, and that requires a high-ranking manager with a specific mandate - a chief sustainability officer.

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Keywords: Environmental, Business Strategy Alignment, Quality & Metrics, HR & Labor Management, Supply Chain Analysis & Consulting, Global Supply Chain Management, Green Manufacturing, Green Logistics, Environmental Protection