Without an Agile Supply Chain, Being First to Market May Not Guarantee Success | SupplyChainBrain

Without an Agile Supply Chain, Being First to Market May Not Guarantee Success

January 16, 2013

Anticipating market evolution is the first step in being proactive and beating the competition to emerging opportunities.

Product introduction is the real test of a manufacturer's ability to respond in a nimble, agile manner to today's fast changing market conditions.

The innovation must not only meet the demographics' expectations (perhaps even before the intended audience knows what it wants), but it must also be engineered in a way that anticipates the availability of raw materials and costs.

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Keywords: supply chain, supply chain management, market penetration, new-product introduction, agile supply chains

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