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Business Strategy Alignment: Page 277

The Expansion of Global Entertainment at a Glance - Star Wars

Analyst Insight: When Star Wars was released in the U.S. in 1977, China was a broken, impoverished, country reeling from the Cultural Revolution and seeking ways to rejoin the "Republic" of nations. To many Chinese alive at the time, the China of today must look much like the Star Wars universe looked 40 years ago to American moviegoers. Full of unimaginable technologies, bullet trains and jets whizzing people around and avant garde fashions replacing Mao suits. - Michael Zakkour, Vice President China/Asia Pacific Practice Leader, Tompkins International

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How Can Retailers Stay Relevant in an E-Commerce World?

U.S. retailers are racing to stay relevant in a rapidly changing shopping environment led by growth of e-commerce, the ubiquity of mobile devices, and the demanding expectations of consumers, according to PwC's annual online shopper survey, Total Retail: The Race for Relevance. Based on a survey of more than 23,000 online consumers globally, the report reveals the changing behaviors of consumers, driven by convenience, price, social media and brand trust.

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Leading the Charge in Multi-Enterprise Supply Chains

Analyst Insight: Not only is the supply chain market in the cloud growing, but a growing element in the portfolio is the supply chain network. Today, supply chain processes that call for collaboration such as transportation management, track and trace and procurement rely on the cloud to get the job done. But the supply chain network is a unique approach that facilitates complex multi-party supply chain processes and transactions. - Ann Grackin, CEO, ChainLink Research

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Consumer Goods Companies Must Focus on Their Brand

Analyst Insight: Consumers want the same experience regardless of what supply chain is in play. Consumers' expectations are growing and now the brands must be more cognizant of their supply chains and how it supports the brand. The dynamics between CPG - retail - consumer has changed drastically. Consumers no longer distinguish between channels and therefore CPGs themselves must be more proactive to manage their role in this ecosystem. - Guy F. Courtin, Vice President & Principal Analyst Constellation Research

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Data Quality and Consistency Are Key to CPG's Evolution

Analyst Insight: Data has become as consumable as a box of crackers. As a society, we expect information about product origins, ingredients, allergens and other information will be available at our fingertips prior to purchase. However, data inconsistencies often frustrate consumers on their quest to learn more and can stop them from completing their purchase. As a result, consumer packaged goods (CPG) companies are focusing on data quality to satisfy the demands of increasingly empowered consumers. - Angela Fernandez, Vice President of Retail Grocery and Foodservice, GS1 US

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Exploiting Digital Business to Transform Consumer Products Companies

Analyst Insight: Digital business creates new opportunities for consumer packaged goods companies to transact directly to their end consumers. Digital business is information-enabled business that employs an abundance of new information in ways that better service customers. Bottom-line digital business offers the potential to transform the way that CPG companies interact with and serve their customers allowing them to create new operating models that tighten the bonds with their end consumer, which has the potential to transmogrify the CPG industry. - Dwight Klappich, Vice President, Supply Chain Research, Gartner

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Removing Organizational Silos Positions You Best to Meet Omnichannel Challenges, Study Says

Only 18 percent of CEOs say they have eliminated operational silos and are delivering seamless omnichannel shopping experiences for their customers. This means that the majority of retailers surveyed are still operating in silos, which is taking a toll on retailers' profitability and ability to create a seamless shopping experience for customers.

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Challenges for Retail in the Age of the Omnichannel

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Make Supply Chain Strategy Part of Your Corporate Brand Strategy

Analyst Insight: Consumer perceptions of a company's supply chain have a big impact on how consumers feel about a company and its corporate brand. Research provides insight into how supply chain reputation impacts the overall corporate reputation and how supply chain strategies can be used to boost consumer perceptions of corporate brands. - Viktoria Sadlovska, Research Director, Reputation Institute

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Technology Is Tipping Point for Collaboration

Analyst Insight: As technology platforms become more sophisticated, affordable, secure and widespread, they are poised to become useful tools in spurring collaboration along the supply chain. In fact, when coupled with collaborative buyer-supplier agreements, it could become a primary factor that makes collaboration a reality instead of just an aspiration. - Kate Vitasek, faculty member of the University of Tennessee's College of Business Administration

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Sustainability Still Critical for Chemical, Energy Industries

Analyst Insight: Companies competing in the chemical and energy industries continue to place a high priority on sustainability and environmental responsibility. The high visibility of these factors in today's society certainly helps make the case for sustainability and environmental responsibility in terms of maintaining a positive brand image. However, leading firms are also recognizing that efforts to drive sustainability and protect the environment are also helping to deliver additional value beyond brand image. - John Santagate, Research Manager, IDC

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Transforming Supply Chain Operations for the Digital Future

Analyst Insight: The next defining opportunity for supply chain is in digital operations. The scope of digital operations is enormous, and it presents amazing opportunities. But failure - either from moving too fast or too slow - may lead to redundancy or, in extreme cases, extinction. Companies must clearly understand where they are today to drive change successfully and must move with purpose. If they cannot, they will be history. - Peter Anderson, Principal, Advisory, Ernst & Young LLP, & Chekyiu Ng, Senior Manager, Advisory, Ernst & Young LLP

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