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Business Strategy Alignment: Page 337

The Promise of Cross-channel Marketing Nirvana Could Be Realized This Year

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to the retail brand. They have also wanted to manage that conversation across every digital marketing channel, unifying email, web/mobile sites, display ad, and social efforts. While widely viewed as two separate goals, they were innately connected – how can you have cross-channel marketing without knowing who, specifically, you are communicating with? 2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally.

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U.S. Economy Grows, Dollar Strengthens - and International Trade Feels the Effects

It just might be time to book that vacation in Paris you've been thinking about. That is one practical conclusion to draw from a remarkable set of shifts in global currencies that started in the second half of last year and has continued in the early trading days of 2015. The seemingly inexorable rise of the dollar versus the euro and most other currencies has broad implications for the global economy this year and beyond.

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Energy Matters Likely to Command Much of Administration's Attention in 2015

President Barack Obama's administration will spend 2015 taking on energy controversies from fracking to smog, from interstate air pollution to coal-burning power plants - and in December, his negotiators will head to Paris to try to reach a global agreement on climate change. In between all that, he just might make a decision on the Keystone XL pipeline.

Supply Chains of the Future: Where Will We Get the Talent?

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Supply Chain Concerns Slow Construction in United Kingdom, Report Claims

The UK construction sector expanded at its slowest pace for 17 months in December against a background of concerns around supply chain pressures and skills shortages, according to a survey of buyers.

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Reducing Cost Continues to Be Top Driver Behind Corporate Sustainability Initiatives, Study Says

Cost remains the top driver of sustainability management initiatives, followed by regulations and investor/stakeholder pressure, according to Ecova's second annual survey, 2015 Energy and Sustainability Predictions: Findings from Leading Professionals.

Your Next Perfect Employee or Job Is Waiting

SupplyChainBrain and JobsInLogistics have joined forces in 2015 for the specialized purpose of:

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Panama Canal Expansion Expected to Provide Great Market Opportunities for Mid-Sized Companies

When the much-anticipated expansion of the Panama Canal is completed late next year, cargo ships the size of aircraft carriers will ferry goods from Latin America and Asia directly to East Coast ports and back. These ships - up to two-and-a-half times bigger than those currently allowed - will uproot trade patterns developed over the last century and will affect nearly every sector of the U.S. economy.

U.S. Food Importers Often Fall Short Enforcing Worker Protection Laws in Mexico

The tomatoes, peppers and cucumbers arrive year-round by the ton, with peel-off stickers proclaiming "Product of Mexico."

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Mining Critical Data in the Era of the Internet of Things

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How Anritsu Achieved End-to-End Supply Chain Visibility

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Spotlight on Growth of Mobile Internet Usage in Europe

In less than a decade, the mobile internet revolution has overtaken the digital revolution and is still accelerating. Mobile penetration is increasing, the costs of access and devices are coming down, and more and more people in both developed and developing economies are using the mobile internet as their first - and often their only - means of going online. Let's look at the phenomenon in Europe.

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How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site