General SCM | SupplyChainBrain

General SCM: Page 1132

Be Mindful That Changes in Brand, Business Alignment or Marketing Strategy Affect Distributors

When a supplier makes a major change to its corporate structure, brand name, and/or go-to-market strategy, the implications for its distributor base can be significant. In most cases, these changes present both challenges and opportunities for the companies that are out on the front lines selling the manufacturer's products on a daily basis.

Marketing 1 03

As Clothing Retailer Learned, One-Size-Fits-All Merchandising Plan Doesn't Work Globally

Appealing to the cultural and economic specifics of a foreign market is the key to getting consumers to shop more frequently and spend more.

Here's How You Can Successfully Reach the Global Consumer

Today's consumer is a lot different than the consumer of 5 years ago, or even one year ago. Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world. Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts.

Driving Process Efficiency & Transparency by Automating Quality Management

Challenge: A global solution provider for the glass container industry with production locations in Sweden, United States, China and Malaysia wanted to continually drive customer satisfaction and maintain a competitive advantage through established quality initiatives throughout the supply chain. However, the company realized that they were managing critical quality processes with separate regional systems, communicating issues via email, which has resulted in a network of disparate systems that lacked the global visibility needed.

New Tech Promises to Cut Costs, Carbon Emissions in Plastics Manufacturing

A new technology could dramatically reduce the costs and carbon emissions in the manufacturing of the world's plastics supplies, according to researchers from Exxon Mobil and the Georgia Institute of Technology.

Costs 1 10

Harnessing Customer Insights Requires More Than Traditional Market Research

Consumer-facing companies in developed economies have experienced little or no growth since the global recession of 2008 and 2009. As a result, CEOs, business unit leaders, chief marketing officers, and executive teams are looking outward, trying to spur growth by turning to new sources of customer information. These include "implicit" data such as biometrics, "structured" batches of big data such as online behavior, and "unstructured" data such as social media and call center conversations.

Market Research 2

Plus Location Systems Teams With Auburn University RFID Lab

Plus Location Systems, a provider of real-time location tracking and decision-support systems, is partnering with the Auburn University RFID (Radio Frequency Identification) Lab.

EnVista Adds Dashboards to Freight Audit, Payment App

EnVista, a global supply-chain consulting and information technology services firm, has added five dashboards to its freight audit and payment application.

Jump Technologies Releases New Software Module for Medical

Jump Technologies Inc., a software vendor specializing in applications for supply management in hospitals, has developed the new JumpStock module for operating rooms (ORs).

Software 15

JDA Opens New Office in North Sydney, Australia

JDA Software Group Inc. has opened a new office in North Sydney, Australia.

Administration Rolls Out New Fuel-Economy Standards for Trucks

The Obama administration has finalized new fuel-economy standards for large trucks, buses and other heavy-duty vehicles, the latest in a series of efforts aimed at slashing greenhouse gas emissions and weaning the nation from its dependence on fossil fuels.

Explaining the Widening U.S. Trade Deficit

The U.S. trade deficit is continuing to decline - but don't blame imports for the widening gap.

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How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site