Karen E. ThuermerFrom Karen E. ThuermerAll LogisticsFollowing McDonald's to China Was Not As Easy as PieWhen Bama Companies, a Tulsa, Okla.-based pie maker, found it too costly to continue exporting to China to supply McDonald's, its biggest customer, Bama officials decided to set up operations there. Implementing that decision involved numerous challenges.February 1, 1998Page 1 of 1
