Jeffrey Hojlo, research analyst at AMR ResearchFrom Jeffrey Hojlo, research analyst at AMR ResearchAll TechnologyThe Critical Need for Decision Support & Analytics in Global PLMIn past product lifecycle management research, we asked manufacturers why they think product launches fail-the reason most often cited was that the product doesn't meet customer needs. While still within the top three, not meeting customer needs has been replaced in this year's spending study by a new top challenge: higher than projected costs.February 20, 2009Page 1 of 1
