SupplyChainBrain | SupplyChainBrainWith the emergence of new digital technologies such as Mobility, Big Data, Cloud, Business Intelligence/AI, the IoT, etc., new and more abundant sources of data are available to improve forecasting and demand management. Companies that embrace digital and transform their demand management processes will gain significant competitive advantage. While the traditional statistical forecast may serve a baseline, demand analyses must extend across functions (silos) and include many different sources of causal data. -Rich Sherman, Senior Fellow, Supply Chain Centre of Excellence, Tata Consultancy Services February 21, 2018