SupplyChainBrainMore from SupplyChainBrainAll TechnologyCRM Is Dead - Long Live CRMAnalyst Insight: CRM as we know it has been turned on its head, but its importance has never been greater. In the late 1990s, CRM systems such as Onyx and Seibel were state of the art and were built to better organize and capture the plethora of data that sales teams were creating. Through the internet, the ability to share data with large and diverse teams was unprecedented. Unfortunately, digital has changed this. CRM is no longer robust enough for today's demands, but its core value has never been more important. - Guy F. Courtin, Vice President & Principal Analyst, Constellation ResearchMarch 1, 2016All LogisticsAPIs: Let the Transition BeginAnalyst Insight: At the start of 2016, one quest remains unchanged: how to take cost out of the transportation process. The focus on greater efficiencies and visibility is critical for a well performing supply chain. Shippers, 3PLs and carriers need to embrace new data visibility solutions that reduce costs, serve customers more effectively, and improve operating performance for everyone. APIs are one such solution that will continue to gain traction. - Karl B. Manrodt, Professor of Logistics and Supply Chain Management, Georgia College & State UniversityMarch 1, 2016All TechnologyLeading the Charge in Multi-Enterprise Supply ChainsAnalyst Insight: Not only is the supply chain market in the cloud growing, but a growing element in the portfolio is the supply chain network. Today, supply chain processes that call for collaboration such as transportation management, track and trace and procurement rely on the cloud to get the job done. But the supply chain network is a unique approach that facilitates complex multi-party supply chain processes and transactions. - Ann Grackin, CEO, ChainLink ResearchFebruary 29, 2016All TechnologyConsumer Goods Companies Must Focus on Their BrandAnalyst Insight: Consumers want the same experience regardless of what supply chain is in play. Consumers' expectations are growing and now the brands must be more cognizant of their supply chains and how it supports the brand. The dynamics between CPG - retail - consumer has changed drastically. Consumers no longer distinguish between channels and therefore CPGs themselves must be more proactive to manage their role in this ecosystem. - Guy F. Courtin, Vice President & Principal Analyst Constellation ResearchFebruary 29, 2016All TechnologyData Quality and Consistency Are Key to CPG's EvolutionAnalyst Insight: Data has become as consumable as a box of crackers. As a society, we expect information about product origins, ingredients, allergens and other information will be available at our fingertips prior to purchase. However, data inconsistencies often frustrate consumers on their quest to learn more and can stop them from completing their purchase. As a result, consumer packaged goods (CPG) companies are focusing on data quality to satisfy the demands of increasingly empowered consumers. - Angela Fernandez, Vice President of Retail Grocery and Foodservice, GS1 USFebruary 29, 2016All LogisticsExploiting Digital Business to Transform Consumer Products CompaniesAnalyst Insight: Digital business creates new opportunities for consumer packaged goods companies to transact directly to their end consumers. Digital business is information-enabled business that employs an abundance of new information in ways that better service customers. Bottom-line digital business offers the potential to transform the way that CPG companies interact with and serve their customers allowing them to create new operating models that tighten the bonds with their end consumer, which has the potential to transmogrify the CPG industry. - Dwight Klappich, Vice President, Supply Chain Research, GartnerFebruary 29, 2016All TechnologySupply Chain Professionals Ask, 'Why Not SaaS?'Analyst Insight: Not too long ago, many supply chain professionals were skeptical of adopting a SaaS delivery model for their solutions. There was a hesitancy to move their solutions off premise, into the cloud and pay a subscription. How times have changed. Supply chain solution providers are all moving to the model or designing native solutions that are cloud-based. - Guy F. Courtin, Vice President & Principal Analyst, Constellation ResearchFebruary 29, 2016All LogisticsTime to Step It Up, 3PL Providers!Analyst Insight: Third-party logistics providers (3PLs) will no longer be able to squeeze the wages and benefits of their warehouse workers for cost savings. In the past, 3PLs came in with a lower hourly rate and a lower benefit package, with a mix of contract and full-time employees. The savings from this strategy, along with design improvements, workflow and systems, enabled the 3PL to present a value proposition with a lower cost for operation. - Valerie Bonebrake, SVP, Business Solutions, TompkinsFebruary 26, 2016Business Strategy AlignmentMake Supply Chain Strategy Part of Your Corporate Brand StrategyAnalyst Insight: Consumer perceptions of a company's supply chain have a big impact on how consumers feel about a company and its corporate brand. Research provides insight into how supply chain reputation impacts the overall corporate reputation and how supply chain strategies can be used to boost consumer perceptions of corporate brands. - Viktoria Sadlovska, Research Director, Reputation InstituteFebruary 26, 2016All TechnologyTechnology Is Tipping Point for CollaborationAnalyst Insight: As technology platforms become more sophisticated, affordable, secure and widespread, they are poised to become useful tools in spurring collaboration along the supply chain. In fact, when coupled with collaborative buyer-supplier agreements, it could become a primary factor that makes collaboration a reality instead of just an aspiration. - Kate Vitasek, faculty member of the University of Tennessee's College of Business AdministrationFebruary 26, 2016Previous PagePage 467 of 589Next Page
