Boston Consulting Group | SupplyChainBrainImagine being in the middle of Times Square, surrounded by flashing lights, fast-talking vendors, street performers, live music, noisy traffic jams, and endless other distractions. Now imagine you're online and surrounded by the same energetic chaos. Welcome to China's digital marketplace, where shopping is an adventure - a fire hose of rapidly changing content, offers, products, colors, and choices. For Western shoppers accustomed to simple, transactional online buying, it's a culture shock. May 19, 2017