Paula Hollywood, Senior Analyst, ARC Advisory GroupFrom Paula Hollywood, Senior Analyst, ARC Advisory GroupBusiness Strategy AlignmentFood & Beverage: The United States Gets Serious About Food SafetyAnalyst Insight: The recent, highly publicized food incidents and drug recalls have eroded public confidence in the FDA's ability to protect consumers from harm. The goal of the new Commissioner of the Food and Drug Administration, Dr. Margaret A. Hamburg, is to restore public confidence in the process. To do so, she is enacting new procedures designed to enforce existing laws.February 22, 2010Page 1 of 1