Michael J. Burkett, Vice President, PLM Research, AMR ResearchFrom Michael J. Burkett, Vice President, PLM Research, AMR ResearchLogistics OutsourcingProduct Lifecycle Management: Successful Product Launches Address All RequirementsAnalyst Insight: New product launch success remains elusive cross-industry, with fewer than 60 percent on average considered successful in high-tech alone. Yet PLM applications have been deploying for over 10 years. Manufacturers claim time-to-market and cost benefits, so why such poor success? The answer is a combination of narrow PLM deployments and PLM providers not grasping the attention of all stakeholders.February 25, 2010Page 1 of 1
