Michael Griswold, Vice President of Research, AMR ResearchFrom Michael Griswold, Vice President of Research, AMR ResearchAll LogisticsRetail: The Supply Chain Shopping List for Next-Generation RetailingAnalyst Insight: With online retail sales projected to reach 17 percent of total company sales in 2010 and double-digit growth expected each year through 2012, retailers must take measures to offer next-generation retail. That would create a model that focuses on consumers and their experiences up to and through the purchase, or moment of truth. While most retailers have invested in some form of online capabilities, few (7 percent) have built the appropriate supply chain infrastructure to support a true, seamless, cross-channel experience for the customer.March 4, 2010Page 1 of 1
