Scott Fenwick, Senior Director, Product Strategy, Manhattan AssociatesFrom Scott Fenwick, Senior Director, Product Strategy, Manhattan AssociatesAll TechnologyFour Points to Consider When Developing An Omni-Channel StrategyOmni-channel commerce has put the consumer in the driver's seat, with the ability to shop anywhere, buy anywhere and receive products in the manner and time of their choosing. While this revolution has been a great convenience to consumers, it has left many retailers scrambling to develop a seamless operation that not only delivers the consumer's expectations regardless of channel but does so profitably. Therein lies the rub.March 20, 2012Page 1 of 1
