ChainLink Research, Storefront BacktalkFrom ChainLink Research, Storefront BacktalkBusiness Strategy AlignmentReport Pictures Ideal Merged Channels - And How Often the Reality is Completely DifferentMerging of channels is a hot topic, catapulted by the suddenness of mobile popularity. But beyond the buzz, companies need to provide the right mix of services, messages and pricing. So often that isn't the case.October 26, 2012Page 1 of 1