Mikael Lyngsø, CEO, Stibo SystemsFrom Mikael Lyngsø, CEO, Stibo SystemsGlobal LogisticsManaging Multichannel Information as it Happens - and 7 Reasons Why CXOs Can't Ignore ItOver the last two decades, businesses have worked feverishly to optimize their physical supply chains. Virtually every discussion about improving the supply chain has been centered on the physical movement of goods - the flow of products from raw materials to consumption. However, a growing number of companies are now taking a similar interest in optimizing the flow and management of the information related to these products.November 29, 2012Page 1 of 1