EpticaFrom EpticaBusiness Strategy AlignmentCustomers in UK Frustrated by Poor Retailer Response to Online QueriesIn the run up to Christmas, UK retailers are frustrating shoppers with distinctly average customer service. Top UK merchants are failing to answer questions asked online or sent via email, according to the 2012 Eptica Multichannel Customer Experience Study. The research found that just 48 percent of retailers could successfully answer basic questions sent via email, while websites could answer just over half (53 percent) of questions asked online.December 10, 2012Page 1 of 1