GfKFrom GfKGlobal Supply Chain ManagementU.S. Suffers Reputation Drop but Remains No. 1 'Nation Brand,' Study SaysResults from the latest Anholt-GfK Nations Brand Index (NBI) study show that the United States experienced a significant reputation decline compared to 2015 - but still held on to the top ranking.January 3, 2017Logistics OutsourcingMillennials Found to Be Confident in Use, Security of Mobile Payment TechnologyResearch reveals vast age differences in U.S. consumers' attitudes toward mobile payments, with Generations Y and Z - often referred to as Millennials - twice as likely to view them as faster, easier or more efficient than other types of transactions. These younger consumers also show more confidence in the security of mobile payments - although Generations Y and X are actually more concerned than Baby Boomers about the possibility of a personal information breach via mobile payments.November 4, 2014Business Strategy AlignmentDigital Coupon Users Spend 42% More Annually Than Average Shoppers, Survey SaysDigital coupon users spend 42 percent more per year at supermarkets than the average shopper - a differential of $1,029, according to a GfK report, based on more than 120 campaigns run by Coupons.com in 2012. This reflects a 7-percent increase compared to 2011.May 13, 2013Page 1 of 1
