Christophe Marcant, Vice President of Product Strategy, Stibo SystemsFrom Christophe Marcant, Vice President of Product Strategy, Stibo SystemsAll TechnologyHow Manufacturers Can Avoid MDM Pitfalls and Harness Big DataBig data is the all the rage and getting tons of press as it has allowed manufacturers and supply chain executives to create new and compelling data-driven strategies that help them compete, innovate and capture wallet-share. Perhaps fueled in part by the likes of leading database vendors or system integrators (SIs) looking to cash in on high-dollar predictive analytic and scoring engagements, big data represents many things to many people, but one of the most pragmatic applications is mastering all the data elements used in a business infrastructure. The term commonly used for this process is master data management, or MDM.February 7, 2014Page 1 of 1