1010data Inc.From 1010data Inc.All LogisticsRetail Not Using Big Data to Its Fullest Potential, Study FindsWhile retailers are facing challenges in delivering the reporting functionality that business users need to enable data-driven decision-making, they are optimistic about Big Data's ability to provide breakthroughs in analysis capabilities across a number of retail processes, says a study by 1010data Inc. In fact, almost all surveyed executives (96 percent) agreed that Big Data initiatives are important in helping retailers stay competitive. They said Big Data insights are most beneficial for merchandising (53 percent) and marketing (48 percent), followed by store operations (42 percent), e-commerce (42 percent), supply chain (27 percent), finance (23 percent), and loss prevention (21 percent).March 21, 2014Page 1 of 1