Bill Tomasi, Global Director of Product Management, IBSFrom Bill Tomasi, Global Director of Product Management, IBSAll LogisticsManaging Brands Through Effective Supply Chain ManagementFrom banners to jerseys, flags to face paint, the World Cup illustrated just how important a brand is for firing up fans. As brands come to mean more to everyday consumers, so, too, do the processes – from procurement to distribution – needed to fulfill a brand’s promise.September 3, 2014Page 1 of 1
