Ken Edwards, Vice President of Professional Services, Zyme SolutionsFrom Ken Edwards, Vice President of Professional Services, Zyme SolutionsAll LogisticsWhat Supply Chain Managers Should Know About Channel Data ManagementGaining deep visibility into sales channels and a timely understanding of every detail about product shipments is essential to modern businesses. Granular knowledge – about what items were sold, who sold them, who bought them, where they are now, and whether they’re being returned – gives manufacturers an edge in optimizing the final mile of the supply chain. That information is known as channel data, and the tools used to gather and manage that data are known as channel data management systems, or CDM.October 9, 2014Page 1 of 1
