Chris Jones, VP, Marketing and Services, Descartes Systems GroupFrom Chris Jones, VP, Marketing and Services, Descartes Systems GroupAll LogisticsOmnichannel Retailing Needs Omnichannel Home DeliveryThe goal of omnichannel retailing is to create a seamless and transparent experience for the customer that enhances the retailer's brand. To date, the omnichannel retailing focus has been largely on the selling experience and not how the retailer gets the goods into the customer's hands. However, customers measure the entire shopping experience, including delivery. Omnichannel selling is making retailers responsible for home delivery, whether they like it or not, and last-mile delivery performance is the last word about the retailer in the customer's mind.June 25, 2015Page 1 of 1
