Stored Value SolutionsFrom Stored Value SolutionsBusiness Strategy AlignmentUse of Digital Gift Cards Grows, Though Physical Cards Still DominateWhile physical gift card purchases and receipts are still preferred over digital, both awareness and actual use of digital gifts is growing, with male shoppers leading the way, says research from Stored Value Solutions. The research also suggests that adoption can be accelerated by making users, both givers and receivers, comfortable with the form factor.December 1, 2015Page 1 of 1
