The O Alliance ConsultingFrom The O Alliance ConsultingAll TechnologyAccent May Be on Omnichannel, But Achieving Customer Centricity Remains Difficult, Study SaysNearly 70 percent of retailers are still struggling to evolve from an omnichannel model to one that truly puts the customer front and center, according to The O Alliance, a consulting firm focused on helping retailers create circular commerce.February 8, 2016Page 1 of 1