BCG and GMAFrom BCG and GMAAll LogisticsCPG Companies Without Digital-Specific Strategies 'Face Stagnation and Share Loss'Today's consumer packaged goods companies are facing a winner-take-all world in which about half the sales growth - more in certain categories and markets - is coming from digital channels. Companies have to earn their online market positions with new approaches and skills tailored to digital sales, says a report released by The Boston Consulting Group and the Grocery Manufacturers Association.March 16, 2016Page 1 of 1
