IRIFrom IRIE-Commerce/Omni-ChannelGrocers Must React to Consumers' Omnichannel Shopping Habits. Study SuggestsQuick grocery trips - those "I need it now" excursions - account for two-thirds of shopping visits and one-third of grocery expenditures. And these trips are not made at one store or even one channel. In fact, there is a major shift in how consumers are approaching grocery shopping, because they are spreading their money across more channels and formats as they shop to fulfill their needs.October 3, 2016Business Strategy AlignmentHispanic Shoppers Critically Important to Retailers, Both In-Store and Online, Study FindsHispanic consumers tend to shop online more than non-Hispanics in several critical categories, including cosmetics, fragrances and beauty, and general household products, according to a just-released study from IRI.August 16, 2016Page 1 of 1
