Steve Banker, service dir of sc mgmt at ARC Advisory Group, Forbes ContributorFrom Steve Banker, service dir of sc mgmt at ARC Advisory Group, Forbes ContributorAll TechnologyOpinion: Big Data and an Outside-in View of Your Supply ChainEnterprise applications have data and generate content, but it is largely internally generated content. It is content that is generated from transactions occurring inside the four walls of the enterprise. But in the supply chain world we need an end to end view of the supply chain that includes content external to the enterprise. New Content as a Service offerings can help provide this perspective.April 27, 2017Page 1 of 1