Pete Tantillo, SCB ContributorFrom Pete Tantillo, SCB ContributorSC Planning & OptimizationAutomotive Supply Chains Are in Trouble, But There’s a Way ForwardRecently I set out to acquire a new Ford Bronco. Ford Motor Company’s marketing department had done a masterful job at whetting the appetite for pre-orders of the vehicle, and making the launch a draw for thousands of potential buyers. But could it deliver on the wish fulfillment?March 24, 2021Page 1 of 1
