Stefan Read, SCB Contributor | SupplyChainBrain

Stefan Read, SCB Contributor

From Stefan Read, SCB Contributor
Consumer Packaged Goods
Smaller Sizes, Higher Cost: What's Going On With 'Shrinkflation'?
In recent trips to the grocery store, consumers might have noticed that package sizes are shrinking while prices remain the same, or in some cases increase.
December 17, 2021
General Mills Inc. logos appear on boxes of Cheerios and Rice Chex brand cereal. Photo: Bloomberg.
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