Jane Pennoyer, SCB Contributor | SupplyChainBrain

Jane Pennoyer, SCB Contributor

From Jane Pennoyer, SCB Contributor
Regulation & Compliance
Supply Chain Greenwashing? Six Certifications to Look For
In recent years, consumers have become increasingly interested in shopping sustainably. With that increasing interest has come a lot of confusion — 64% of Americans are willing to pay more for sustainable products, but 26% don’t know how to identify them.
July 14, 2022
A shopper and her partner read the label on a grocery item. Photo: Pexels.
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