Cuba: Your Logistics Hub in the Caribbean? | SupplyChainBrain

Cuba: Your Logistics Hub in the Caribbean?

Wall Street Journal Market Watch

April 13, 2012

For those investors and traders eyeing opportunities in Cuba, the timing couldn't be better. As noted in the Wall Street Journal recently, money managers are "optimistic" when it comes to finally eliminating this nation's 50-year-old trade embargo. And initial barriers to entry should not include logistics, say industry experts.

Furthermore, Cuba may not need outside expertise to cope with immediate supply chain problems. According to some leading scholars and practitioners, Cuba is a sterling example of how to manage "scarcity." They note that operating under resource scarcity already exists there, with businesses facing daily lack of food, medicine, electricity, and raw materials.

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Keywords: Global Gateways, Ocean Transportation, Transportation & Distribution, Global Logistics, Logistics, Business Strategy Alignment, Latin America, Cuba Trade Embargo

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