Amazon Is Top Site for Online Shoppers | SupplyChainBrain

Amazon Is Top Site for Online Shoppers

October 12, 2015

Amazon's growth is strong, as just three years ago only 30 percent of shoppers started on the marketplace when shopping online.

Why do consumers pick Amazon? As many as 75 percent of the survey respondents said Amazon does the best job of personalizing the shopping experience. In fact, by a two-to-one margin, respondents said they don't understand why their favorite retailers don't offer the same kind of personalized experience as Amazon.

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