As shippers seek to optimize supply chain operations, technology allows for innovation to meet that need. This has prompted a recent rise in shipment visibility providers. The most efficient solution, however, is digital load matching which integrates supply chain technologies—including visibility—with machine learning and artificial intelligence.
Technology is an accelerator, not a substitute, for people in supply chain’s trucking sector. By enabling efficiencies, technology improves ROI for shippers, carriers, and drivers alike.
Successful integration of technology in supply chain transportation operations works best when there is a return on investment (ROI) for all parties. With mutual ROI, tremendous efficiencies can be realized. Consider the ongoing driver shortage. Estimates range from 50,000 – 150,000, but the fact is that there are fewer drivers than the North American trucking market needs to fulfill demand.
Technology can close the gap by helping people do their jobs more efficiently, rather than replacing them. That promise can be stymied, though, if technology drives down costs in one area without creating a benefit for everyone it affects.
Fortunately, just the opposite is true when it comes to blending technology and people in the trucking sector. In fact, increased efficiency can actually result in lower costs for shippers and trucking firms and higher total earnings for drivers. Plus, shippers will realize other significant benefits including better visibility, greater inventory control, and—ultimately—higher customer satisfaction.
Sounds too good to be true? It isn’t, and the proof is apparent for those who have adopted best-in-class load-matching solutions. In the highly competitive trucking arena, greater efficiencies are being achieved along with improved ROI for shippers, carriers, and drivers.
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