Product returns are big business for U.S. companies, both at the B2B and B2C levels. As Purolator International National Business Development Manager Randy Stomp explains, "Returns have become, quite frankly, too big to ignore." But rather than treat returns as necessary evils, smart retailers are turning them into opportunities. "Both in terms of recapturing value, and using the returns transaction as an opportunity to deliver an optimal customer experience, returns can be quite beneficial if handled properly," Stomp notes.
A detailed logistics strategy is essential to optimal returns efficiency. This is especially true for U.S. businesses that ship to Canada, since the returns process may require a trip back across the border, along with associated Customs fees.
Read Five Ways That Retailers Can Take Charge of Product Returns to learn about five key considerations for retailers, both B2B and B2C, looking to take charge of their product returns.
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