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Following McDonald's to China Was Not As Easy as Pie
When Bama Companies, a Tulsa, Okla.-based pie maker, found it too costly to continue exporting to China to supply McDonald's, its biggest customer, Bama officials decided to set up operations there. Implementing that decision involved numerous challenges.
Purp Case Study 59abc6
Target Stores Relies on GENCO to Manage Its Returns Program
Target Stores saved money and improved store efficiency when it decided to centralize its returns program and outsource returns-center management to third-party provider GENCO.
Purp Case Study B06339
Harley-Davidson's Road Trip to Kansas City
When once-ailing American icon Harley-Davidson decided it had to build a new plant to meet increasing demand, many locales wanted the nod. In the final round, Kansas City's air links to Harley headquarters and its "common culture" theme carried the day.
Purp Case Study 7ebb12
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