As the coronavirus pandemic drives shoppers online in record numbers, many companies are reevaluating their sales channels. Even manufacturers and other business-to-business (B2B) companies are branching out, bypassing distributors and selling direct to consumers through online marketplaces, web stores and mobile apps.
In fact, 41 percent of B2B leaders believe selling directly to customers online is the most significant business opportunity in the next year, Episerver’s 2020 B2B Digital Experiences Report shows.
When adding or expanding an ecommerce channel, it is important to recognize that B2C sales channels differ significantly from traditional B2B businesses in key ways – including customer expectations and buying behaviors.
Optimizing B2C Order Fulfillment
These differences can have a significant impact on order fulfillment operations. Traditional B2B practices typically fall short of ensuring an optimal B2C customer experience. To prepare operations for ecommerce, companies may need to adopt new fulfillment practices.
A new ebook from Saddle Creek Logistics Services can be a valuable resource for companies seeking to establish a stronger presence online. “A Guide to Effective Ecommerce Fulfillment” outlines critical differences in fulfillment requirements – for network configuration, staffing, technology, shipping and more. The ebook also explores how outsourcing to a third-party provider can help to ease the transition to B2C fulfillment.
Please CLICK HERE to download the white paper.