With a portfolio of 60,000 different products in 160 countries, forecasting and replenishing are major challenges for Procter & Gamble, one of the world's leading consumer packaged goods companies. David Mills explains how P&G is using a solution from Terra Technology called Intelligent Daily Forecasting to improve product delivery to retail customers and product availability to end consumers. The better data provided by this solution also has enabled P&G to reduce its inventory by 10 percent and to free demand planners from transactional tasks so they can focus on demand-shaping opportunities. [Run Time (Min): 8:45]
