Wrestling With Demand Variability in CPG | SupplyChainBrain

Wrestling With Demand Variability in CPG

Mark Kremblewski, Global Business Expert, Procter & Gamble

November 4, 2011

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Mark Kremblewski, global business expert in demand planning with Procter & Gamble, explains why it has taken so long for the CPG industry to take full advantage of downstream demand signals. [Run Time Min.): 12:12]

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