How Demand Sensing Is Changing the Role of the Forecaster | SupplyChainBrain

How Demand Sensing Is Changing the Role of the Forecaster

Rick Davis, Vice President - Business Planning, Kellogg Company USA

April 4, 2013

Rick Davis, vice president of business planning with Kellogg USA, makes the case for applying sophisticated demand-sensing capabilities to the planning and forecasting process. [Run Time (Min.): 11:14]

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