Beyond Trade Shows: The Media Move for 2026

Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026.

When you hear persuasion and influence, what comes to mind? If it’s not media, it should be.

In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge.

Topics Covered:

• Why media is the new differentiator in supply chain marketing
• How events and trade shows still matter—but need better strategy
• The evolution of supply chain media from print to digital dominance
• Why brand familiarity drives leads (and not the other way around)
• How to balance event and media budgets for maximum ROI
• The power of consistent storytelling across multiple channels
• Insights from 30 years of SupplyChainBrain and what’s next for 2026

Takeaway:

If you’re relying solely on events or trade shows to get noticed, you’re already behind. The brands that win in 2026 will be the ones using media to shape perception, build trust, and influence the influencers.

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