AI + Human Strategy: The Supply Chain Marketing Fix

AI won’t replace marketers. But marketers who use AI strategically will outperform those who don’t.

In our latest episode of the Supply Chain Marketing Show, I sat down with Leslie Carruthers to cut through the hype and talk about what actually moves numbers.

We cover:• What should stay human — and what to hand to AI• How to build a custom GPT that impacts revenue• Why “AI for efficiency” isn’t the same as “AI for results”• A real-world example that delivered a 7,000%+ ROI

If you’re a supply chain marketer trying to hit aggressive goals with limited resources, this conversation is for you.

Stop thinking of AI as a faster keyboard.Start thinking of it as a revenue-driving teammate.