Digitally-savvy Millennials Said Likely to Shop in Brick-and-Mortar Stores on Thanksgiving

The majority of shoppers - 54 percent of all respondents - don't plan on shopping in-store this year on Thanksgiving, versus 46 percent who say they do. When asked to identify what they think about retail stores being open on Thanksgiving Day, 46 percent also responded negatively, with 33 percent saying "I hate it" and 13 percent calling it "annoying."

But not millennials. Just 37 percent of 18- to 34-year-olds held negative views of retailers being open on Thanksgiving Day, and 57 percent said they plan to shop in-store on that day.

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