No, Thanks, Mr. E-Tailer - Just Looking

There's a huge base of potential customers online every day who look but don't buy. These are consumers who use the internet to research their shopping decisions but not to make transactions. In most cases, security fears are to blame. What can e-tailers do to reassure these squeamish shoppers that buying from them is just as safe as making a purchase at a brick-and-mortar store?

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