Integrated Demand Planning in the Middle Eastern Retail Market | SupplyChainBrain

Integrated Demand Planning in the Middle Eastern Retail Market

Rizwan Asim, Procurement Manager, SSC Al-Suwaidi Holdings

November 4, 2011

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Rizwan Asim, head of procurement and supply chain with SSC Al-Suwaidi Holding Co., discusses how integrated demand planning is helping Middle Eastern retailers to cope with a market boom. [Run Time (Min.): 11:47]

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