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Logistics: Page 707
How to Establish a Successful Marriage Between Logistics and Promotions
Promotions are often implemented as successful marketing tactics to assist in attracting new customers, retaining existing customers, testing new product concepts and quickly reacting to changing consumer demands. Not only do they provide brand recognition, but they also give marketers, product developers and sales people an additional avenue for creativity. While specialty products and limited-time offers can build brand revenue, implementing promotions isn't as easy as one might think when factoring in supply chain management requirements such as fulfillment and distribution.
Rates on Major East-West Ocean Cargo Lanes on Rise for First Time in Years
Ocean freight rates for cargoes moving under contracts on major East-West routes have increased for the first time in years, according to Drewry's Benchmarking Club, a closed user group of multinational retailers and manufacturers seeking to more closely monitor their international freight costs.
China Hopes 50 Countries to Join Its Modern Silk Road Trade Project
China's President Xi Jinping said he hoped his nation's annual trade with the countries involved in Beijing's plan to create a modern Silk Road would surpass $2.5tr in a decade.
TNT Opens Healthcare Transport Hub in Netherlands
TNT has inaugurated an international transport hub in Heerlen, the Netherlands, dedicated to the shipping of medical devices to European hospitals and clinics.
Tecsys Issues Visual Metrics Performance Measurement Suite
Tecsys Inc. has introduced Visual Metrics Performance Measurement Suite, a tool that provides performance analytics and dashboards for the organization's entire supply chain.
Your Next Perfect Employee or Job Is Waiting
SupplyChainBrain and JobsInLogistics have joined forces for the specialized purpose of:
Amazon Launches One-hour Delivery in Parts of Dallas Metro Area
Amazon has announced that its Prime Now service has expanded to the Dallas area, offering one-hour delivery on tens of thousands of daily essentials through a mobile app.
IAG Cargo Adds Services in Latin American Network
IAG Cargo is boosting its Latin America service network with the launching of a new route into Colombia, and the reopening of its route into Cuba.
Near Field Communication System Helps Luxury Sunglass Manufacturer with Returns Process
Luxottica Group, a global luxury sunglass and eyeglass company, reports that it has improved quality, as well as the efficiency of its receiving, quality-inspection and subsequent re-stocking of returned products, by between 30 and 50 percent, by deploying a Near Field Communication RFID system. The solution employs an NFC dangle tag attached to each frame, and software that enables workers to view data about the item, and to update its status via NFC-enabled tablets.
A High-Level View of the Radisys Supply Chain
As director of sales and operations planning with Radisys Corp., Lisa Aleman has multiple responsibilities for managing the company's supply chain. She underscores the importance of having oversight of both supply and demand.
Cargo Theft's Unexpected Ripple Effects
Drop a pebble into a fishpond and it creates a tiny ripple. What starts as a local event instantly surges outward, causing a ring of disturbance that grows as it travels across the water. Beneath the surface, the goldfish scatter as a mallard above beats a rapid retreat. And for those who may be dozing on the shoreline, a chain of events has begun that forces change in every direction.
Fighting in Yemen Threatens Highly Important Sea Lanes Used for Oil Transportation
Conflict in Yemen risks spilling out into the busy sea lanes that pass it and potentially disrupt the narrow Bab el-Mandeb passage through which nearly four million barrels of oil are shipped daily to Europe, the United States and Asia.
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