How Retailers Can Ensure Their Supply Chains Deliver on Consumers' Expectations | SupplyChainBrain

How Retailers Can Ensure Their Supply Chains Deliver on Consumers' Expectations


And if there is a problem with their supply chain, and they can't get products to stores and/or consumers, retailers (and their suppliers) risk losing customers.

So what steps can, and should, retailers take to make sure their supply chain operations are running smoothly? There are a number, but one is to use cloud-based software that can track and manage inventory in real time. "Retailers struggle to balance uncertain consumer behavior and long, complex supply chains," says Kurt Cavano, vice chairman & CSO, GT Nexus, a supply chain technology company.

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